STRATEGIC ISSUES OF LOCAL FASHION BRAND DEVELOPMENT

Authors

  • Eshmatov Sanjar Azimkulovich Автор

DOI:

https://doi.org/10.5281/zenodo.17490546

Abstract

In the context of digital transformation and changing consumer preferences, developing their own fashion brand is becoming an urgent task for companies. This task is especially important for companies seeking to maintain competitiveness in a saturated market.

The results of other studies are also analyzed within the framework of the study. The scientific literature on fashion brand development strategies follows a multifaceted approach, covering issues of digital transformation, consumer engagement, sustainable development and ecological marketing. 

 

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Published

2025-10-31

Issue

Vol. 1 No. 1 (2025): International Conference on Business & Management

Section

Статьи

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How to Cite

Eshmatov, S. (2025). STRATEGIC ISSUES OF LOCAL FASHION BRAND DEVELOPMENT . International Conference on Business & Management, 1(1), 150-152. https://doi.org/10.5281/zenodo.17490546