A MODEL FOR INCREASING THE COMPETITIVENESS OF SMALL BUSINESSES AND A MECHANISM FOR ITS PRACTICAL APPLICATION
Abstract
In the context of an increasingly competitive environment, the sustainable development of small business entities is directly dependent on their level of competitiveness. Since small business entities operate in conditions of resource constraints, technological changes and market uncertainties, it is urgent for them to develop mechanisms for effectively managing their capabilities and gaining strategic advantages. There is a need to form a scientifically based model aimed at increasing the competitiveness of small business entities. This model serves as a methodological basis for identifying the system of factors affecting competition, assessing them, identifying priority areas and making strategic decisions. The model creates an opportunity to correctly direct the potential of small business entities, optimally allocate resources and harmonize innovative approaches.
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