DIGITAL ECONOMY: CONCEPT, ESSENCE, AND THE CHARACTERISTICS
DOI:
https://doi.org/10.5281/zenodo.18054340Abstract
The article examines the concept, essence, and key characteristics of the digital economy under conditions of global digital transformation. It analyzes theoretical approaches to defining the digital economy, including technological, institutional, and resource-based perspectives. Special attention is paid to the role of data as a production factor, digital platforms as dominant business models, and network effects as drivers of market concentration. The article also explores the multi-level structure of the digital economy, its impact on business models, globalization processes, and socio-economic development.
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