ENHANCING THE EFFECTIVENESS OF MARKETING RESEARCH IN THE FOOD MARKET UNDER DIGITAL TRANSFORMATION
DOI :
https://doi.org/10.5281/zenodo.17732055Résumé
The rapid digital transformation occurring across global markets has significantly reshaped the principles and practices of marketing research. The food market, being one of the most dynamic and socially important sectors, requires new analytical tools, digital platforms, and data-driven approaches to meet changing consumer behaviors. This article explores the key trends, challenges, and opportunities for improving the effectiveness of marketing research in the food market under conditions of digital transformation. Practical examples and methodological recommendations are provided to guide researchers and market analysts in applying digital innovations more efficiently.
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