THEORETICAL BASIS OF MARKETING ACTIVITY EVALUATION IN THE DEVELOPMENT OF INDUSTRIAL ENTERPRISES

Аннотация

The article analyzes the use and effectiveness of digital marketing mechanisms for industrial enterprises in the Kashkadarya region. The main objective of the study is to determine how digital marketing tools are used by industrial enterprises in the region and assess their effectiveness. This analysis will help optimize the digital marketing strategy for the industrial sector in the region. The results of the study show that many industrial enterprises in the Kashkadarya region use digital marketing mechanisms to a limited extent, which causes them to lag behind market competition. The effectiveness of digital marketing strategies also stands out among the analyzed enterprises, while some enterprises have introduced advanced technologies, while others have difficulty doing so. The study also includes recommendations for increasing the level of use of digital marketing mechanisms.