ENSURING THE RIGHT TO PRIVACY AND DATA PROTECTION IN THE ERA OF ARTIFICIAL INTELLIGENCE

Abstract

The rapid advancement of artificial intelligence (AI) has revolutionized the collection, storage, and analysis of personal data across multiple sectors, including healthcare, finance, and public administration. While AI provides numerous benefits, it also poses significant risks to individual privacy and data security. AI systems often rely on large datasets containing sensitive personal information, which can be susceptible to unauthorized access, misuse, or breaches. Ensuring the right to privacy in the AI era requires a comprehensive approach combining robust legal frameworks, technological safeguards, and ethical guidelines. Legal instruments such as the European Union’s General Data Protection Regulation (GDPR) establish principles of transparency, accountability, and informed consent that are critical for protecting personal data. Technological measures, including encryption, anonymization, and privacy-enhancing technologies, further mitigate potential risks..