VOLATILITY OF APPAREL MARKETS IN EMERGING ECONOMIES: AN INVESTIGATION OF BUYERS’ PURCHASE BEHAVIOR

Authors

  • Ahmad Farid Jamali Автор

DOI:

https://doi.org/10.5281/zenodo.18168428

Abstract

This paper investigates the increasing volatility in apparel markets of the developing nations, along with the analysis of the transition among apparel consumers` behavior in emerging markets. Customers in emerging markets, particularly those in India, Brazil, and Southeast Asia, have been shifting from idealistic consumerism to highly flexible, value-focused tactics as worldwide trading patterns change as a result of geopolitical disputes and currency volatility. This research highlights the main causes of market instability and the psychological frameworks, including "lateral mimicry" and "dissonance-minimizing behaviors," that characterize the modern shopper from emerging markets by combining secondary information from industry publications and academic papers 

 

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Published

2026-01-07

Issue

Vol. 1 No. 3 (2025): International Conference on Engineering & Technology (ICET)

Section

Статьи

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How to Cite

Farid Jamali, A. (2026). VOLATILITY OF APPAREL MARKETS IN EMERGING ECONOMIES: AN INVESTIGATION OF BUYERS’ PURCHASE BEHAVIOR. International Conference on Engineering & Technology, 1(3), 143-147. https://doi.org/10.5281/zenodo.18168428