THE INFLUENCE OF CULTURE ON ADVERTISING LANGUAGE
DOI:
https://doi.org/10.5281/zenodo.17519090Abstract
Advertising is a powerful tool in modern society, shaping consumer behavior, perceptions, and cultural trends. From a theoretical perspective, advertising is more than just a means of promoting products and services; it is a complex communication process that involves psychological, sociocultural, and economic factors. Theoretical frameworks in advertising help explain how advertisements influence consumer decisions, how brands create and maintain their image, and how advertisements interact with the broader cultural and social contexts in which they are produced and consumed.
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