THE IMPORTANCE OF DIGITAL MARKETING IN MODERN BUSINESS DEVELOPMENT
DOI :
https://doi.org/10.5281/zenodo.19211953Résumé
This article examines the importance of digital marketing in modern business development. The study analyzes how digital marketing tools such as social media, search engines, and online advertising influence business growth and competitiveness. The research highlights that the effective use of digital marketing enables companies to reach a wider audience, strengthen customer relationships, and improve overall business performance.
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