THE IMPACT OF INNOVATIVE ACTIVITY AND INVESTMENT ON THE FINANCIAL STABILITY OF BUILDING MATERIALS INDUSTRY ENTERPRISES
Abstract
This article analyzes the role of innovative activity and investment in ensuring the financial stability of building materials industry enterprises. Taking into account the sector's distinctive characteristics — high capital intensity, high demand for energy and raw materials, and cyclical dependence on the construction market — the mechanisms through which innovation and investment affect financial stability indicators are revealed. Alongside theoretical aspects, the article also offers practical recommendations for improving the financial condition of enterprises.
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