THE ROLE OF MARKETING RESEARCH IN THE DEVELOPMENT OF BANKING CREDIT PRODUCTS AND THEIR FORMULATION AND PROMOTION
DOI :
https://doi.org/10.5281/zenodo.17918756Résumé
The current state of the economic and social processes formed in the world shows that the real economy sectors and the banking system are increasingly interrelated and harmonized in their development. This interconnection indicates the growing positive impact of the banking sector on the economic and social indicators of society. A clear confirmation of this is the statistical data on the number of banking groups
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