ANALYSIS OF THE MICROECONOMIC SUCCESS OF STARTUPS: CASE STUDIES AND PRACTICAL ASPECTS
DOI :
https://doi.org/10.5281/zenodo.17870364Résumé
The article examines the microeconomic factors that define the success of startups and analyzes real-world cases demonstrating how market mechanisms, cost structure, pricing strategy, demand elasticity, and competitive advantages influence the performance of innovative companies. Special attention is given to entrepreneurial strategies affecting startup survival and scalability at early development stages. Practical aspects of using microeconomic tools in business model design, risk management, and decision-making efficiency are presented.
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