THE ROLE OF GENERATIVE ARTIFICIAL INTELLIGENCE IN IMPROVING UNIVERSITY STUDENTS’ LEARNING PERFORMANCE
Abstract
Generative Artificial Intelligence has become one of the most influential technological innovations in modern education. The rapid development of intelligent systems such as ChatGPT, Gemini, Claude, and Microsoft Copilot has transformed the traditional learning environment by providing students with instant access to knowledge, personalized explanations, programming assistance, and academic writing support. Universities around the world are increasingly integrating artificial intelligence into educational activities to improve learning effectiveness and student engagement. However, the widespread use of these technologies has also raised concerns regarding academic integrity, overreliance on AI-generated content, and the development of critical thinking skills.
This paper examines the role of generative artificial intelligence in improving university students' learning performance. The study discusses the advantages and limitations of AI-assisted learning, analyzes its impact on academic achievement, programming education, research activities, and independent learning, and explores the challenges associated with responsible AI use in higher education. The findings indicate that generative AI significantly enhances students’ productivity, accelerates problem-solving processes, and supports personalized education when used ethically and under appropriate academic guidance. The paper concludes that artificial intelligence should be considered a complementary educational tool rather than a replacement for human learning, creativity, and critical reasoning.
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