THE ROLE OF MARKETING IN BANK SERVICES: FROM THEORY TO PRACTICE.
DOI :
https://doi.org/10.5281/zenodo.19448012Résumé
The role of marketing research in the development and promotion of bank credit products is one of the important aspects of the economic system. In modern banking systems, marketing research is essential for strengthening a bank’s position in the market and offering the most suitable credit products to customers. The increasing competition and consideration of diverse customer needs require banks to develop new strategies. Therefore, through marketing research, banks perform market segmentation, study customer demand, assess the effectiveness of credit products, and refine the process of product development.
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