FEATURES AND PRINCIPLES OF FORMING A MARKETING STRATEGY IN THE FIELD OF CUSTOMS SERVICES
DOI:
https://doi.org/10.5281/zenodo.19230010Abstract
This thesis analyzes the specific features and key principles of forming a marketing strategy in the field of customs services. It highlights factors such as service quality, efficiency, digitalization, customer orientation, and the simplification of foreign trade processes. Furthermore, the study substantiates issues related to enhancing the competitiveness of services and ensuring economic efficiency through the implementation of effective marketing approaches in customs authorities.
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